CURRICULUM VITAE
Nama :
Wulan Suciati
Tempat/Tanggal Lahir : Jakarta, 31 Desember 1997
Tempat/Tanggal Lahir : Jakarta, 31 Desember 1997
Agama : Islam
Jenis
Kelamin : Perempuan
Status : Belum
menikah
Alamat : Komplek DKI
Pondok Kelapa Blok P4
No.30 Rt.021/Rw 002 Kel Pondok
Kelapa Kecamatan Duren Sawit - Jakarta Timur
No.30 Rt.021/Rw 002 Kel Pondok
Kelapa Kecamatan Duren Sawit - Jakarta Timur
No.
Telephone : (021)8642847
hp. 082112208311
–
STMT
Trisakti (Jurusan Management Logistic) :
2015
–
SMA
N 91 Jakarta Timur : 2012 - 2015
–
SMP
N 252 Jakarta Timur :
2009 - 2012
–
SD S Tiara School : 2005
- 2009
–
SD
N Pondok Kelapa 010 Pagi Jakarta Timur : 2003 – 2005
Saluran Distribusi
David A. Revzan (Marketing Organization Through The Channel)
"saluran distribusi sebagai jalur yang dilalui oleh arus barang dari
produsen ke perantara dan akhirnya sampai ke pengguna". (American
Marketing Association) "saluran distribusi sebagai struktur yang merupakan
organisasi dalam perusahaan dan luar perusahaan yang terdiri dari agen, dealer,
pedagang besar dan pengecer, melalui komoditas, produk atau jasa
dipasarkan."
(Gattorna and Walters, 1996) "The concept of
distribution has evolved from physical distribution management into logistic
management and further into the supply chain management"
Distribution Management
Developing a strategy is in line with the vision and mission
of the company, based on various decisions related to moving the goods
physically and non-physically in order to achieve company goals and are in
certain environmental conditions and according to the needs and desires of consumers."
(Walters, 1977).
Manajemen distribusi adalah sebuah pendekatan yang
berorientasi pada keputusan (decision oriented approach) yang berarti bahwa
perhatian diarahkan pada pengembangan kebijakan yang efektif mulai dari:
Dari kedua titik ini ada titik
temunya yakni faktor kedekatan dan kemudahan. Produsen maupun distributor ingin
mendekatkan produknya ke konsumen sehingga konsumen merasa mudah untuk
mendapatkan produk.
The importance of distribution
channels in order to create value
Dalam suatu saturan distribusi,
anggota saluran distribusi melaksanakan sejumlah fungsi (Kotler, 2002)
Fungsi adalah pekerjaan/jabatan
yang dilaksanakan, tindakan/kegiatan perilaku, atau juga dapat berarti kategori
bagi aktivitas-aktivitas (Komarudin, 1994).
The function of distribution
channels is the activities of members of the distribution channel to move goods
from producers to consumers which in practice can mean the difference (gap) the
flow of goods from the principal to the consumer.
Gap :
•
Geographical differences in geographical
distance gap is caused by differences in production center with customer
locations scattered everywhere. So the farther distance raises the role of
channeling institutions become increasingly important.
•
Time gap is the difference in the distance of
time due to a gap of time occurs between production and consumption of
produuk-product produced on a large scale. This happens because the purchase
and consumption of products arising within a certain time to be more efficient
while production is done on an ongoing basis.
•
Quantity gap occurs because the production is
done on a large scale to obtain the cost per unit lower while consumption
happens in smaller quantities.
•
Communication and information gap occurs because
consumers often do not know the sources of production of products that are
needed while the producers do not know who, where potential customers are
located.
4 value to the product
q
Value
form utility is a benefit created by the changes in an attempt to repair an
item.
q
Values
time utility means that the products are available at any time when needed.
q
Values
place utility means that the product will have a higher value on a different
place.
q
Value possession
utility showed activity that changes the ownership of an item.
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